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‘Baana’- an ethnic attire adorned by the women, rich culture and the stories of the pre-Independence era by my grandfather has always fascinated and attracted me towards my roots i.e. Punjab, which now lies in Pakistan. The inception of the brand and its story dates back to the time when an inner spiritual call to revisit my roots was awakened by a wedding invitation from a friend. The next thing I could recall was how we snaked our way through the lanes of Nankana Sahib.